GST doesn't have to be complicated. Let's break down the rules, thresholds, tax benefits, and official government portal guides in plain English.
You do not need to register for GST. You can send normal, simple invoices to brands without charging any tax.
You must register for GST on the government portal, charge a flat 18% tax on your invoices, and file monthly/quarterly returns.
Your combined yearly turnover (including brand integrations, AdSense revenue, affiliate links, and merchandise) determines your registration state:
₹20 Lakhs
For creators residing in states like Maharashtra, Delhi, Karnataka, Tamil Nadu, etc.
₹10 Lakhs
For creators located in northeastern states, Uttarakhand, Himachal Pradesh, or Jammu & Kashmir.
Technically, serving a brand located in another state constitutes an "interstate supply." While the government previously made GST mandatory from ₹1 for interstate sales, notifications have relaxed this to align with the standard ₹20 Lakhs limit for services. However, if your transactions cross state lines, consult a qualified CA to confirm your exemption status.
GST isn't just an expense—it can be a massive discount tool! When you are registered for GST, you can claim back the GST you pay on raw business equipment and services (called Input Tax Credit).
How it works: If you owe ₹50,000 in monthly GST from brand deals but paid ₹18,000 in GST when buying a new camera, you only pay the net difference of ₹32,000 to the government.
The tax rate for content creators and influencer services is **18%**. The Service Accounting Code (SAC) is **998397** or **998361**. The tax is split as follows:
If the brand's billing entity state matches yours: Apply **9% CGST** (Central GST) + **9% SGST** (State GST).
If the brand's billing address is in another state: Apply the full **18% IGST** (Integrated GST).
If your turnover is under **₹50 Lakhs** per year and you want to bypass the standard 18% GST filing calculations, you can opt for the Composition Scheme under Section 10(2A). Under this scheme, you pay a flat **6% tax** on your turnover instead of charging 18% to brands. However, you cannot collect GST from clients or claim Input Tax Credit (ITC) on purchases.
If you need to register, verify rates, or file returns, use the official resources below. Avoid unverified third-party websites:
Official Indian GST Portal
The core government portal for returns, refunds, and search tax payers.
New GST Registration Portal
The direct government utility to apply for your new GSTIN certificate.
Latest CBIC Circulars & Guideline Clarifications
Central Board of Indirect Taxes and Customs (CBIC) notifications and rulings.
CreatersOS automates all the compliance details so you don't need a tax degree: